‘Keeping your business in the limelight’
Writing and placing features about your company in publications which fit your brand, is extremely powerful. This is because a placed feature about your business comes with the Editors endorsement. It is the Editor who choices pertinent copy, highly relevant and interesting to their reader, and in doing so, keeps their readership and sales figures buoyant.
Think how you would feel, if your choice publication starts carrying articles and features which do not fit within your interests and expectations, what would you do? The chances are that you would eventually stop buying the magazine. Think about publications you know, which are unbalanced with too many advertisements, they are not an attractive product to purchase either, and do not tend to last more than a few issues.
So the good news is that Editors do wish to receive press releases, articles and features for consideration. It’s a 60:40 standard ratio, with the greater figure being for features.
Forfars Bakers are a good example of a Business Promoter PR client. The family firm has been milling and baking since the 1500’s and they have recently celebrated seventy five years’ of trading as Forfars.
Forfars approached The Business Promoter to write their fascinating story with the hope that it would appeal to the Editor of Sussex Life. Sussex Life agreed that the Forfars family story would be very interesting to the Sussex Life reader and their three page feature is being carried in their March 2012 issue.
The Directors at Forfars have subsequently engaged the Business Promoter to run and manage a marketing campaign for the company.
With twenty five years practical experience in sales, marketing, publicity and promotions, the Business Promoter aims to deliver exceptional value as a one stop call for all your sales growth, consultancy, marketing and PR requirements.
All the skills under one roof, your company will save a fortune by outsourcing your sales, marketing and PR requirements with one company, The Business Promoter, which has an excellent track record of achieving the full results in all these fields of expertise.
We have highly flexible and competitive fees and campaigns, with our focus on ultimately growing your sales, through advising and delivering our bespoke range of services to your company.
Contact Details:
Emma Andrews, 17 Swannee Close, Peacehaven, BN10 8EZ
e: emma@thebusinesspromoter.co.uk
w: www.thebusinesspromoter.co.uk
t: 01273 579485
m: 07941 816321
